Rules of Internet Marketing
So you want to make money on the Internet... Are you just starting? Or have you already been burned by lots of hype that isn't converting to income as promised?
I won't tell you earning online “isn’t a mystery,” because it certainly IS until you learn the ropes. People say it’s “easy,” without indicating that it’s easy—just like everything—“once you know how!”
My retirement plan includes a steady income from Internet enterprises. In fact, that’s most of the plan! Internet income—if you enjoy computering and Internet speed-of-light changes—is something you can support till the day you day you die.
The World Wide Web (www) is no more forgiving than the Lottery! It demands that you “buy a ticket” and play according to its unrelenting rules.
The most-important rules are:
- get the word out: don’t expect customers to just fall upon your site! <sheesh!> Advertise.
- allow your customers to control their shopping and touring experience. Offer interactivity. Provide more than one door to enter the Buying Cycle. Make sure all avenues work. A person who imagines the buying or investigating process will go one way, and it almost does before it crashes, may not have the patience to keep trying until stumbling upon the pathway your programming geek invented. (They’re called ‘geeks’ for a reason!)
- provide quick response and follow up. That may be handled by an autoresponder, hired help or YOU, but make sure it happens! Especially when a download doesn't progress as planned.
- the customer is always right! Even an ‘intellectually challenged’ customer is worth more to you than is no customer! Be patient. Prepare well-thought-through-and-edited-supportive responses, save them as Signature Files, then insert them into your reply, modify as required, and make the customer king! (Your bank account will agree.)
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Following are four articles covering the first four rules of marketing. |1 | 2 | 3 | 4 |
Next, Marketing 101